February 9th 3:50 pm WoW!Korea
TVXQ Awareness Survey give to around 3800 HMV users.
TVXQ’ charm divided between “Teamwork (36.9%)”
and “Vocal talent (34.1%)”!
48% of fans spend 2~3 hours on
TVXQ-related activities every day!
The most times one fan visited Korea was 40!
TVXQ will be releasing their first best album
“BEST SELECTION 2010″ on February 17th.
To commemorate the release,
HMV Japan Corporation used
HMV ONLINE (http://www.hmv.co.jp)
abd HMV MOBILE
(http://m.hmv.co.jp) to ask approximately 3800 HMV
users on their awareness of TVXQ with a
“TVXQ Awareness Survey (http://www.hmv.co.jp/pr/tohofan/).
Super group TVXQ debuted in Japan in 2005 and
became top artistes there. 98% of the
survey takers were women, so the results
were heavily biased towards females.
However, the age of the survey takers ranged
from those in their teens to those in their fifties,
proving that TVXQ had a fandom
that crossed over generations.
It was voted that TVXQ’s biggest charms that sucked
in fans was “Teamwork” (36.9%) and
“Vocal talent” (34.1%). “Good looks”
only made up 1.3% of all the answers.
The main method in which people found out about
TVXQ was “TV” (60.0%); other answers
included “Through their CM songs”,
“Through their drama opening songs” and
“Because Sekine Tsutomu recommended them”.
Regarding time spent on TVXQ-related activities,
the majority said they spent 2~3 hours every
day on such activities (48.4%).
However, 5.1% stated that they spent at least
10 hours on TVXQ related activities every day.
A large portion of the survey takers
replied that they found out about TVXQ “Online” (38.4%);
other answers included “TV”,
“Magazines” or “From a friend or someone
I know” which showed that ‘word of mouth’
was quite effective for TVXQ.
Also, the majority of the fans were deeply interested
in Korea with one fan visiting Korea 40 times.
76.3% of survey takers were
interested in K-POP other than TVXQ.
According to data from HMV Japan, many
people who buy TVXQ related goods also buy goods by
(in order of quantity) Shinhwa, Big Bang and Arashi.
This was backed up in the survey when many said that they also
liked Big Bang (15.5%), Super Junior, SS501,
SHINee and other K-POP idol groups as well as
Japanese artistes such as EXILE and Arashi.
For the question “What is something
you cannot live without, almost as much as TVXQ?”
in the free response section, many showed
interest in music (24.0%) with answers like “iPod”, “K-POP”, “Live”
while others showed their interest in
Korean culture other than K-POP with replies
such as “Korean” and “Korean food”.
It may be because of the fact that the information
exchange between family and friends has
improved, but some fans were seen writing
“Family” and “Friends” as well.
translation credits: firstname.lastname@example.org
shared by: tohosomnia.net