TVXQPOWERFULGODS[JAPAN日本]: Sep 20, 2011

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2011-09-20

[VIDEO]110920 YUNHO IN POSEIDON 2nd EPISODE

Credits:AomwoN
Shared by: TVXQPOWERFULGODS日本FanBlog
posted by:
♥YukariiChangmin♥

[TRANS] 110916 “TVXQ Wears It” Even Clothing Brands Take On Hallyu Marketing Strategies

When you walk down the streets of Myeongdong, you’ll pass by a plethora of cosmetics stores. Missha, The Face Shop, Etude, Innisfree, Nature Republic to name a few. And in front of those stores, you’ll always find a blown-up poster of a Hallyu star. It’s to draw the attention of tourists from China, Japan and Southeast Asia who visit the area and it’s easy to spot these people coming out of the stores with shopping bags in their hands, taking pictures with the Hallyu stars’ posters as they go.

The Hallyu Marketing strategy that has become the center of middle to low price range cosmetics stores is spreading quickly in the clothing industry. Clothing brands have put idol stars as their models or have created events related to them, such as the ‘SHINee Hoodie’ or ‘Photo Event with Nickhun’, to get ahead in the market.

According to those in the industry, casual wear and outdoor clothing brands such as Lacoste, May Pole, and Edwin, have chosen Hallyu stars for their marketing strategies. However, instead of filming TV commercials, they aptly use the stars’ popularity in other ways to improve brand awareness.

Early this month, Lacoste signed a friendship contract with the popular idol group and Hallyu stars, TVXQ. A friendship contract means that though TVXQ will not be active as official promotional models for the brand, they will wear the brand’s clothing when taking photoshoots or appearing on programs, or wear the clothes on a daily basis to improve brand awareness.

The reason why the French brand has decided to sign a friendship contract with TVXQ is because they wish to expand their influence in the Asian market with help from the Hallyu Wave. On the 10th, the members of TVXQ attended Lacoste’s 2012 S/S Collection in New York and succeeded in promoting the brand. With their contract with TVXQ lasting three months, Lacoste plans to promote the brand to domestic buyers and overseas tourists without direct promotional activities.

(omitted for irrelevance)

A representative of the industry stated, “By aptly using the popularity of Hallyu stars, brands are succeeding in revamping their image and improving brand awareness, even without having to make expensive commercials,” and “Hallyu marketing strategies are becoming a trend within industry such as the cosmetics and clothing industries.”

Source: [hankook-i]

Translated & Shared by: dongbangdata.net

[NEWS]110920 JYJ’s ‘Get Out’ music video unleashed!

Earlier, we reported that JYJ had been chosen as LG’s models to promote the new smartphone ‘LG Optimus Q2′.

JYJ’s “Get Out” music video about a sad love story has been revealed along with their new single on LG ‘Optimus Q2′ official site just today!

Suited up in black and revealing a set of fast-paced choreography (complete with pelvic thrusts), JYJ has delivered once again with this dance track. Fangirls will be sure to enjoy the vivid cinematography, sexy cars and steamy scenes with a few lucky ladies.

Without further ado, make sure to check it out below and tell us what you think!

Credits:Allkpop
Credits Uploader:lovena33
Shared By:TVXQPOWERFULGODS日本FanBlog
Posted By:Sayuri JaeJoong♥

[TRANS] 110916 Protect The Boss’ Kim Jaejoong Receives An Explosive Response, “Of Course, It’s Mu-God!”

‘Kim Jaejoong really is Mu-God.’

JYJ’s Kim Jaejoong starts off a new trend or hot topic whenever he makes an appearance on SBS’ Wednesday-Thursday drama ‘Protect the Boss’.

On the episode that aired on the 8th, Kim Jaejoong sang Shin Sung Woo’s ‘Prologue’ and Sung Shi Kyung’s ‘You Moved Me’. As soon as these songs were sung, they immediately became some of the most searched songs, along with Protect the Boss’ OST, on the music site Melon.

Preceding this, the video of Kim Jaejoong riding his S-board on the set of ‘Protect the Boss’ has already hit 120,000 views since being posted on Youtube on the 6th. Also, he always becomes a hot issue amongst his fans, whether he’s playing basketball with Ji Sung, sharing a kiss with Wang Ji Hae or posting a photo of himself bowing to a large statue on his Twitter account.

At the press conference of ‘Protect the Boss’, Kim Jaejoong received 6.56 tons of rice to donate from his fans, the most a star has received in one event so far, and his surprise appearance on the radio talk show ‘Kim Chang Ryeol’s Old School’ received an explosive fans from listeners and netizens, proving his raging popularity.

A representative of SBS Drama stated, “Though Kim Jaejoong has already reaped in great successes as a singer, he always works hard and stays in the mindset of a rookie when he comes to film for his drama as he monitors his acting. He keeps his ears open to what PD Sohn Jung Hyun and the staff have to say,” and “He received the title ‘Mu-God’ thanks to the wit of the drama’s writer Kwon Gi Young, but working with him, we’ve come to the discovery that he really is the real ‘Mu-God’. Kim Jaejoong is the singer cum actor whose future we can’t help but anticipate.“

Source: [seoul ntn]
Translated & Shared by: dongbangdata.net