TVXQ have signed a friendship contract with the French fashion brand ‘Lacoste’ and will act as the brand’s honorary goodwill ambassadors.
This is the first time ‘Lacoste’ has signed a friendship contract domestically and TVXQ have once more proved their influence in not only the K-Pop market, but also the fashion industry.
A representative of Lacoste stated, “Korea has been providing a steady stream of surprisingly high sales recently so in order to expand this boom further, we have chosen Asia’s representative popular stars TVXQ to become friendship models for our brand. Through this friendship contract, we plan to expand the global brand Lacoste to younger buyers.”
TVXQ have been specially invited to the first collection of Lacoste’s creative director Felipe Oliveira Baptista that will be held in New York in September. There, they will be the center of attention for global fans and fashion industries. TVXQ will also take part in a dynamic photoshoot with New York as its background.
Meanwhile, TVXQ will begin activities as Lacoste’s honorary goodwill ambassadors in the second half of this year.
Source: [the star chosun]
Translated & Shared by: dongbangdata.net