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[TRANS] 110907 Protect The Boss Is Dubbed the ‘Best Domestic Brand Promoting Drama’

SBS’ popular Wednesday-Thursday drama ‘Protect the Boss’ has become a hot topic once more as it was dubbed the ‘Best domestic brand promoting drama’.

During the episode that aired on the 1st, Eun Seol (Choi Kang Hee) and Mu Won (Kim Jaejoong) were seen on a date and watching a movie together, and the movie they saw was none other than the Korean animation movie ‘The Hen that Left the Yard’, which has attracted over 2 million viewers.

Aside from historical dramas, most dramas use many foreign products, but ‘Protect the Boss’ has made sure that even the smallest of details contains domestic products, giving it the title of the ‘Best domestic brand promoting drama’.

In the early episodes of the drama, Dooli, the popular Korean cartoon character created by Kim Soo Jung in 1983, appears on Ji Hun (Ji Sung)’s boxers and CEO Cha (Park Young Gyu)’s community service scenes. The coffee shop that Ji Hun works part-time in is a chain store of ‘Holly’s Coffee’, a brand that began in Korea.

Even though CEO Cha’s DN Group is set as one of the biggest conglomerates in Korea, everyone uses the K7 car from a domestic brand and when Mu Won and Na Yoon (Wang Ji Hae) dine together, they usually meet in Korean restaurants rather than at Japanese or expensive Western restaurants. Even the tablet PC that Choi Kang Hee uses is domestic brand Samsung’s Galaxy Tab and the drink endorsed by the drama is Gwangdong Pharmaceutical’s Corn Husk Tea.

To this, netizens showed a positive response as they left comments like, “‘Protect the Boss’, in which there are no Japanese or Western influences, is truly the best domestic brand promoting drama,” and “Not only is it fun to watch, but it’s also true to Korea.

Source: [City Daily]
Translated & Shared by: dongbangdata.net

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